Are advertisers waking up to feminism’s message of gender equality?

January 27, 2015

On the Ms. Magazine Blog, Brianna Kovan says that different kinds of ads are appearing in the media— ads that show girls and women (and boys and men) who are challenging society’s gender norms. Many ads are also featuring racial and ethnic diversity.

According to Kovan,  “Feminism’s popularity is rising, so media campaigns are catering to the movement.”  She underscores her point through a list of 10 advertisements that appeared during this past year.

Watch the ads and see what Kovan says about them.



Letha Dawson Scanzoni
Letha Dawson Scanzoni (1935-2024) was an independent scholar, writer, and editor, and the author or coauthor of nine books. In 1978, she and Virginia Ramey Mollenkott wrote Is the Homosexual My Neighbor?, one of the earliest books urging evangelical Christians to rethink their views on homosexuality (updated edition, 1994, HarperOne). More recently, Letha coauthored (with social psychologist David G. Myers) What God Has Joined Together: The Christian Case for Gay Marriage (HarperOne, 2005 and 2006). Another of Letha’s most well-known books is All We’re Meant to Be: Biblical Feminism for Today, coauthored with Nancy A. Hardesty (Word Books, 1974; revised edition, Abingdon, 1986; updated and expanded edition, Eerdmans, 1992). Letha served as editor of Christian Feminism Today in both its former print edition (EEWC Update) and its website for 19 years until her retirement in December 2013.


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