July 19, 2013
Kids React to the Controversial Cheerios Commercial about an Interracial Family.
Benny and Rafi Fine, of the Fine Brother Productions media company, are the producers of an award-winning series of videos called Kids React. The videos feature children’s reactions as they view a particular video for the first time. Usually they watch humorous videos that have gone viral and draw lots of laughs from the children. Today’s featured link, however, takes us to a recent Fine Brothers’ video that itself has gone viral, and we get to watch the children’s initial reaction to viewing a Cheerios commercial that, although it’s about family love, turned out to be controversial among many adults. (The story of the original video was our Link of the Day on June 5). Children see the world differently, and the Kids React episode offers hope for the future. In introducing this look at the children’s reactions, Benny and Rafi Fine wrote this screen message: “This episode of Kids React will discuss the sensitive subject of racism and its impact on individuals, families, and the world at large. . . . We believe it’s important not to shy away from such topics when a video creates this type of controversy, and discuss them openly in hopes of a better tomorrow through dialogue and conversation.” The Fine brothers say that children’s opinions can provide “incredibly valuable insight into where our society is and where we are headed as people.”
