Tropicana Ad Says That Girls Should Be “Easy”

December 8, 2014

Writing on the Socialogical Images blog, Lisa Wade, PhD, writes about an ad created for Tropicana orange juice.

“This conflation of object status, femininity, being female, and being well-behaved is obnoxious. It’s insulting to both boys and girls and affirms the false gender binary. It’s dangerous, too. It contributes to the idea that girls are objects to take advantage of who are misbehaving if they assert themselves. It’s disturbing to see it reproduced for something as trivial as an orange juice carton.”

View the objectionable ad, and read the brief commentary here.

 

Lē Weaver (Marg Herder)
Lē Weaver identifies as a non-binary writer, musician, and feminist spiritual seeker. Their work draws attention to: the ongoing trauma experienced by women and LGBTQIA people in this “Christian” society; Christ/Sophia’s desire that each of us move deeper into our own practice of non-violence; and the desperate need to move away from an androcentric conception of God.

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