December 8, 2014
Writing on the Socialogical Images blog, Lisa Wade, PhD, writes about an ad created for Tropicana orange juice.
“This conflation of object status, femininity, being female, and being well-behaved is obnoxious. It’s insulting to both boys and girls and affirms the false gender binary. It’s dangerous, too. It contributes to the idea that girls are objects to take advantage of who are misbehaving if they assert themselves. It’s disturbing to see it reproduced for something as trivial as an orange juice carton.”