Advertising Products for Women… to Men

June 23, 2015

“This was, of course, a promise about the world much more than an accurate reflection of it. Advertising, aimed so squarely at the public id, has a way of cutting through noise and niceties and reflecting what people really want. Or at least what advertisers have decided they really want. And what women of the ‘70s really wanted, the (mostly male, mostly white) advertisers of the time assumed, was similar to what many of them still want today, despite all the progress that has been made in the meantime: to be attractive to men.”

Read “‘You’ve Come a Long Way, Baby’: The Lag Between Advertising and Feminism” by Megan Garber, on The Atlantic website.

Lē Isaac Weaver
Lē Weaver identifies as a non-binary writer, musician, and feminist spiritual seeker. Their work draws attention to: the ongoing trauma experienced by women and LGBTQIA people in this “Christian” society; Christ/Sophia’s desire that each of us move deeper into our own practice of non-violence; and the desperate need to move away from an androcentric conception of God.

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