June 23, 2015
“This was, of course, a promise about the world much more than an accurate reflection of it. Advertising, aimed so squarely at the public id, has a way of cutting through noise and niceties and reflecting what people really want. Or at least what advertisers have decided they really want. And what women of the ‘70s really wanted, the (mostly male, mostly white) advertisers of the time assumed, was similar to what many of them still want today, despite all the progress that has been made in the meantime: to be attractive to men.”
