The 72-27 blog—A Cross-Generational Dialogue between Two Christian Feminists—was active from July 2008 through November 2011. It was written by Letha Dawson Scanzoni and Kimberly B. George. As they launched it in the summer of 2008, they were aware that the digits of their respective ages were exactly reversed. Letha was 72 and Kimberly was 27, hence the title and the numeric nicknames they used for their posts.