July 3, 2015
“During the Obama presidential campaigns, a lot of attention was paid to how data fueled the strategy. Twitter was described as central to the Egyptian revolution and Arab Spring. But social movements not only take advantage of new technological tools, the process of social change mirrors advances in technology.”
“Instead of sticking to multi-year strategic plans towards predicted (i.e. fingers crossed) outcomes, establish an initial plan of action and create room for experimentation. Even failure and error provide key information that informs recalibration. Experimentation and interpretation leads to new meaning.”
Read more of the article, “How We Make Change is Changing: Open Source Campaigns for the 21st Century” by By Marisa Franco, B Loewe, and Tania Unzueta on the Medium website.