February 5, 2014
During this year’s Superbowl, people shared their comments on the sexism displayed in the evening’s ads on Twitter with the #NotBuyingIt hashtag. It’s encouraging to see so many people paying attention and noticing the subtle messages these ads communicate to and about women.
Micah J. Murry took up this subject for last year’s Superbowl with his article, “Sex, Lies, and TV Commercials.” His post is just as relevant today.
“The problem is, this has been the dynamic between men and women throughout history. Scattered all through the Bible are stories of women being sold, traded, bargained for, kidnapped, murdered, and married… all for political reasons. They weren’t seen as women; they were property, pawns in the great power struggles of scheming men. Used and then tossed aside when they were no longer useful.”